Product strategy for publishers and developers going direct-to-consumer.
D2C strategy, monetization optimization, and data-driven growth for games companies, turning player spend into a channel you actually own.
Strategy that ships.
I’m a product strategist and game producer with fifteen years in production, taking titles from concept through launch and into live ops, across genres, on in-house IPs and client projects alike. Today I work with publishers and developers on their direct-to-consumer strategy, helping them understand where their revenue comes from and where it should come from next.
My work sits between strategy and execution: analyzing pricing and player behaviour, pressure-testing partner plans, and turning hypotheses into monetization strategies and growth roadmaps, with the operational follow-through that makes them real. I keep it plain, practical, and grounded in data.
Four things, done properly.
D2C Channel Performance Analysis
I audit how a partner’s D2C channel actually performs: traffic, conversion, basket size, and repeat purchase. You get a clear picture of what’s working and a ranked list of what to fix first.
Monetization & Pricing Strategy
Offer design, price points, bundles, and store-versus-web economics grounded in real player data. The goal is simple: more revenue per player without burning goodwill.
Growth Roadmaps & Strategic Decks
I turn analysis into a plan leadership can act on, from quarter-by-quarter roadmaps to board-ready decks. Every recommendation comes with the numbers behind it.
D2C Live Ops & Documentation
The unglamorous work that keeps D2C live ops moving: documentation, reporting cadences, and operational handoffs. Done well, nobody notices, and that’s the point.
What I used to do
The roles and companies that got me here, in a scannable timeline.
If you publish games, we probably have something to talk about.
Whether it’s a web shop that should be doing more, a monetization question, or just an industry conversation, reach out.